Your AI retail strategist
Find relevant retail opportunities. Keep buyer conversations and follow-ups together. Know where to focus next, with an AI retail strategist that understands your brand.
Built for CPG founders growing in retail.
Sample data
My next 20 minutes
Both sample tasks are open.
Opportunity spotted
Natural / Specialty Grocery · Portland, ME
Why this fits
Review window opens in 18 days (illustrative)
Recommended next move
Get ready for reviewExplore relevant retail accounts, understand why they could fit, and see available buyer information and routes in.
Bring accounts, contacts, notes, and follow-ups together so you can pick up where you left off.
Use Ask Radar and My next 20 minutes to focus on practical next steps for your brand.
Radar in action
Watch Radar turn a retail opportunity into a clear next move, one step at a time.
Go ahead. Pick a step. See what Radar sees.
Illustrative session · fictional brand, retailer, distributor and contact.
READY TO EXPLORE?
Prefer a personal introduction? Request a Personal Walkthrough.
There's a reason we call it Believe Radar.
For the opportunities you haven't seen yet. The relationships that could open doors. The signals that tell you when to act and when to wait.
Because growing a brand shouldn't mean figuring out every next move alone.
Believe in what you're building. Know what to do next.
What Radar does
Recommended
Harbor & Vine Provisions
Natural / Specialty · Portland, ME
Radar looks across retail, hospitality, foodservice and beyond to surface accounts that make sense for your brand, with the reasoning shown.
Your path in
See why an account fits, how it buys, the documented paths in, relevant contacts, and what still needs confirmation.
My next 20 minutes
Follow up on samples sent Sep 12
Harbor & Vine · Due Thu
Prepare draft →Radar turns that intelligence into a short list of concrete next moves, so you know what deserves your attention now.
Fictional demo data, shown for illustration.
Your business. Your information.
The contacts, relationships and work behind your brand matter. Radar keeps your private workspace separate from shared intelligence, with clear choices about sharing and collaboration.
01
Other Radar subscribers cannot browse your private contacts, companies, relationships, pipeline, notes or business activity. Your team's work isn't automatically shared with other subscribers.
02
Adding or importing a private record does not make it shared Radar intelligence. Sharing requires your explicit approval for that individual record.
03
You can approve or revoke partner access to your workspace. Approved partners can access your entire workspace, not just selected records, within the permissions and time period you authorize.
Your workspace · private
Radar intelligence · shared
Independently sourced company, contact and retailer information, plus private records explicitly approved for sharing.
Pricing & early access
Founding Member Beta
$97
for your first month
Then $298/month. Monthly billing only.
For invited founders, after Believe confirms useful retailer coverage for your category and selling region.
Standard pricing
Monthly
$298/month
Annual
$2,980/year, billed annually
Equivalent to approximately $248.33/month. Save $596 compared with 12 months at the standard monthly rate.
Private beta by invitation. Requesting access does not start a subscription or authorize a charge.
Paid subscriptions are not yet open. You'll only be charged after choosing and authorizing a paid plan.
Find accounts worth pursuing
Explore relevant retail opportunities and understand why they could fit your brand.
Understand your way in
Review account information and available buyer contacts or submission routes.
Keep relationships moving
Keep accounts, contacts, notes, and follow-ups together so you can pick up where you left off.
Focus your next 20 minutes
Use Ask Radar and My next 20 minutes to identify practical next actions for your brand.
Questions
Getting to know Radar
Food and beverage founders and small teams growing across grocery, specialty, hospitality, foodservice and other channels. It's most useful when you need to decide which opportunities deserve your attention and what to do next.
A database gives you information. A CRM organizes your activity. Radar helps you decide what to do, bringing together account intelligence, buying paths, requirements, timing and your own brand context to surface the next moves worth your time.
Yes. Radar includes hospitality, foodservice, entertainment, gifting and other channels alongside grocery and specialty retail. Coverage varies by channel and region, and Radar shows only what's actually on record.
Not every contact is verified. Each record shows its source and status, so you know what to confirm before outreach. Radar doesn't promise sales or buyer responses. It helps you make better-informed decisions about where to focus.
Getting started
Radar is currently in private beta by invitation. If you have an invitation, it's linked to your email and you can create your account right away. If not, request access and our team will review your request. Requests are reviewed individually, so access isn't automatic.
Very little. Start with your brand, your current focus and the accounts that matter most. You can import existing contacts and accounts rather than rebuilding them. When you're ready, Radar can also learn your brand through a short, optional guided conversation, and you confirm what it remembers.
Yes. Each brand has its own pipeline, focus and recommendations. Single-brand founders see a simpler view.
Your data & privacy
No. Other subscribers can't see your private contacts, outreach, pipeline, notes, relationships, activity or which accounts you're pursuing. Radar keeps shared retail intelligence separate from your organization's private work.
Not by default. Companies, contacts, pipeline activity, notes and relationships your team adds remain private to your organization. Information you enter privately does not become shared Radar Intelligence simply because you added it. Radar maintains shared retailer, company and contact intelligence separately from your organization's private work.
Only if you approve it. You can authorize a partner, such as Believe Studio, and revoke that access at any time. Approved partner access covers your entire workspace, not selected records.
Not at all. Believe Radar is designed to work on its own. You can use it independently or choose to work with Believe Studio for additional strategic guidance. Believe Studio can only access your private workspace when you authorize it, apart from narrowly restricted emergency support access.
Pricing & billing
Believe Radar is $298/month, or $2,980 billed annually, saving $596 compared with monthly billing. Eligible invited founders can receive their first month for $97, then $298/month, after we confirm useful retailer coverage for their category and selling region. The Founding Member offer is available with monthly billing only.
No. Complimentary private-beta access is free, and requesting access doesn't create a paid subscription. When paid plans become available, you'll only be charged after choosing and authorizing one. Paid subscriptions renew automatically. You can cancel before your next billing date to stop future renewal charges.
Built from experience
I built Sipp Sparkling Organics into national distribution. Along the way, I learned that more doors don’t always mean a better business.
The right opportunities depend on your brand, your resources, and what you’re ready to take on.
I built Believe Radar to help founders connect that bigger picture to their next move: where to focus, how to approach an account, and which conversations need attention.
Beth Wilson-Parentice
Founder, Believe Studio & Sipp Sparkling Organics
Find relevant retail opportunities, keep follow-ups together, and focus on what deserves your time.
